![]() is a subsidiary of SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne (Germany). MLS Season Pass will feature the most expansive and accessible lineup of programming ever for MLS fans.įor more information about MLS, visit All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv. Headquartered in New York City, Major League Soccer – celebrating its 28th season in 2023 – features 30 clubs throughout the United States and Canada, including a new expansion team in San Diego that will debut in 2025. ![]() "įollowing the conclusion of all testing opportunities, STAIDIUM, along with all other companies in the cohort, will be in the running to be selected to present to MLS executives and owners with the promising companies having the potential to earn long-term strategic partnerships and investment opportunities from the League.įor more information on MLS Innovation Lab, or to be considered for the program in the future, visit /InnovationLab Our 2024 cohort places a spotlight on some of the most exciting tech startups from around the world, and we eagerly anticipate their impact on the sport in the years to come. We are really looking forward to working with STAIDIUM. " In that spirit, MLS Innovation Lab provides a truly unique offering in global sports. " Major League Soccer strives to be the front porch of innovation for the sports industry, " said Gary Stevenson, Deputy Commissioner of MLS and President of Soccer United Marketing. In recent years, MLS has been at the forefront of video review in soccer – with the MLS Video Review program later mirrored by other leagues around the world – and MLS was the first major men’s league in North America to return to play during the COVID-19 pandemic when it hosted the MLS is Back tournament in 2020. ![]() The 2023 season also saw the start of Leagues Cup, a partnership with Liga MX and Concacaf, the first in-season tournament by a major professional league in North America. MLS recently formed an unprecedented ten-year partnership with Apple that reimagined how soccer fans consumed games – with no blackouts and all matches on a single platform. The League’s forward-thinking approach is the driver behind the creation of MLS Innovation Lab. We’re grateful for MLS’ support in helping us showcase this technology to some of the industry’s most influential decision makers. " We believe our AI-powered live streaming technology has the potential to revolutionize the way fans, coaches, scouts, and players access, watch, and study video. " Being chosen for the MLS Innovation Lab inaugural class is the perfect way to celebrate what has been a monumental first year at STAIDIUM, " said Dave Cochran, Managing Director, STAIDIUM U.S. Through MLS Innovation Lab, all companies within the cohort will have the chance to test their products in real-world environments throughout the MLS ecosystem, including events such MLS NEXT FEST, Generation adidas Cup, MLS NEXT Cup and the MLS NEXT All-Star Game presented by Allstate, among others. STAIDIUM was selected to be part of the program’s inaugural cohort following a rigorous evaluation process that vetted hundreds of companies. ![]() STAIDIUM’s technology also provides coaches and scouts with real-time statistics and state-of-the-art analytics, as well as highlight clips of each game and player edited together using AI. STAIDIUM’s self-developed and fully-automated cameras leverage AI to follow the action on the field, capture and stream video in real-time, and add viewer-friendly graphic packages and statistical overlays - all without any manual oversight. Through the program, STAIDIUM will showcase its leading artificial intelligence (AI)-powered sports streaming technology. Officially kicked off in December at MLS NEXT FEST in Arizona, MLS Innovation Lab is the latest initiative from Major League Soccer, which has been recognized as a global leader in innovation. The new program will shape the future of sports by identifying cutting-edge startups and advanced technologies that help develop the next generation of athletes, enhance the fan experience, and drive continued growth for MLS and its clubs. will be part of initial cohort of program that will drive player development, create new fan experiences, and deliver advanced media technologyĬologne, Dallas, New York, 12 January, 2024 – STAIDIUM U.S., a subsidiary of the Germany-based SPORTTOTAL AG, announced today that it has been selected by Major League Soccer (MLS) to be a part of the inaugural year of MLS Innovation Lab. TO PARTICIPATE IN PIONEERING MLS INNOVATION LAB FROM MAJOR LEAGUE SOCCER
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